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Saturday, October 10, 2026
Future Spin Network

Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking success in F1

Toto Wolff is in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – a record for a Formula 1 squad – after the McLaren team were valued at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a shareholding in the region of 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on this. The governance of Mercedes F1 will remain unaltered, and all three partners are fully committed to continued achievements of the brand in F1."

Financial Growth

This arrangement signifies a significant increase in value of the Mercedes team after Ineos bought its share for £208m in 2022.

This surge demonstrates the expansion in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at the box office.

It is Pitt's most successful film and the most successful sports movie to date.

Present Standings

The Mercedes team are second in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

Mark Hart

A tech futurist and AI researcher with a passion for exploring how emerging technologies shape society and business strategies.

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