TikTok is introducing a fresh option that allows them to cut down on the volume of AI-made videos appearing in their timelines. This move comes as the company announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift comes amid a increase in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service primarily display content made by AI. A large amount of this output is deemed “AI slop”, a phrase for inferior, factory-style content that is typically illogical or dreamlike.
Based on user feedback that many people like content created using AI tools, including digital art to informative clips, and we intend to give people the option to increase or decrease of that, based on their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 mn media items are added to the app every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI content they watch by accessing the “manage topic” feature in the app and selecting the AI content topic. Further subjects that currently be adjusted under the filter encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies require users to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will henceforth apply an artificially created label to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This step is intended to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is additionally launching a two million dollar AI literacy fund for specialists and institutions to create educational content about ethical AI use. This project will support charitable organizations focused on teaching computer science.
Moderation Strategy
TikTok has justified its moderation strategy, amid debate over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to cut 439 jobs in its user protection division in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but AI can protect employees by removing the most harmful content prior to it is viewed by humans. The company reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
